Y&R ANZ: Social Media Strategist

Y&R ANZ: Social Media Strategist

Throughout this 12 month contract, I worked across a number of clients including Australia Post, adidas, Bupa, Schweppes Australia, AGL, Virgin Australia Melbourne Fashion Festival and the Lost Dog’s Home.

Within this role, I produced social media strategies or guidelines for the following:

  • Australia Post’s Daydream Hour competition.
  • adidas’ Out With The Old, In With Originals POS campaign.
  • The Lost Dog’s Home’s Human Walking Campaign.
  • AGL’s A Day In The Life brand campaign.
  • Schweppes Australia’s Fanmade Flavours.
  • Schweppes Australia’s This Calls For A Cocktail mixers campaign.
  • Bupa’s digital content best practice guide.
  • Schweppes Australia’s Fancy Food Fight.

Day to day responsibilities saw me producing content for and overseeing all social media channels for Australia Post and Schweppes. I developed brand guidelines, provided best practice guidelines for customer service, devised and executed content pillars, created anchored days of content, curated regular reporting, and created and executed monthly content calendars.

Key highlight: Schweppes’ Fancy Food Fight

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