Valentine’s Day Dedications with The Veronicas

Valentine’s Day Dedications with The Veronicas

Tasked with the challenge of creating a Valentine’s Day execution for The Veronicas to promote their single You Ruin Me in the US, I developed the idea for a ‘choose your own adventure’ style microsite.

The fully-responsive site leveraged The Veronicas’ core products (their music and music videos) to allow music lovers and fans to share Valentine’s Day (or Anti-Valentine’s Day) dedications on social media.

The site was used as an opportunity to highlight singles across three territories: You Ruin Me (US), If You Love Someone (UK) and Cruel (AUS), allowing fans to share their love, seek revenge and support their favourite band, all at the same time.

Website Developer
Street Ink
Client
The Veronicas & Sony Music Australia/US
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