The Veronicas: music video microsites

The Veronicas: music video microsites

With the music industry walking a budgetary tightrope, it’s important that every piece of marketing collateral produced is maximised at every opportunity.

For the releases of the In My Blood and On Your Side singles, I worked with web developers and designers to produce microsites for each release. Each site served as a landing page for theveronicas.com and included a number of features:

  • Fully responsive;
  • Ability to track and retarget marketing to visitors;
  • A set of ready-made GIFs created from the most shareable moments of each video;
  • Clear calls to action (download, buy, stream);
  • Links to key social channels.

Traffic for each video release and announcement was directed to the respective microsite to maximise the value in each earned click. Instead of directing a user to YouTube or Vevo where the next step is usually to another artist, users were given a number of potential pathways within the microsites, all of which kept them within The Veronicas’ ecosystem.

Date
2016
Website Developer
Street Ink
Client
The Veronicas & Sony Music
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