The Veronicas’ Christmas Cards
In a unique and captivating selling point for the brand, The Veronicas were born on Christmas Day.
To leverage that quirk, I created custom Christmas Cards to share with key contacts, colleagues and fans, to help celebrate the year that had passed and also help thank them for all of their support through the year.
In 2015 we took a particularly cheeky route, presenting The Veronicas as angels and offering a ‘Happy Birthday’ rather than a traditional Merry Christmas.
In 2016 we used a piece of fan art that commemorated a key highlight from 2016 (The Veronicas’ live performance of ‘In My Blood’ at the ARIA Awards).