Comedians on bikes – Melbourne International Comedy Festival 2017
With hundreds of comedians descending on Melbourne each year for the Comedy Festival, the ability to cut through the noise becomes harder each year.
Live Nation ran a mobile billboard initiative to promote each of its shows at the festival. Working with comedy promoter Bec Sutherland and video producer Oriel Guthrie, we organised a very short, 30 minute photo and video session. From this we created content to be used across each comedian’s social networks as well as via Live Nation’s social and digital channels. It felt like herding cats and descended into utter chaos, complete with an extremely angry concierge. All key ingredients when creating effective digital content.
The comedians involved included: Nazeem Hussain, Joel Creasey, Urzila Carlson, Jason Byrne, Des Bishop, DeAnne Smith and Stuart Goldsmith.
Urzila Carlson thinks this is unacceptable:
Video by Oriel Guthrie
Comedians on bikes:
Video by Oriel Guthrie.