Portfolio Category: Strategy

Jumanji Festival: Creative Content Solution

Australia has a history of failed hip hop festivals. From cancellations, to artist no shows…

Schweppes Australia: Fanmade Flavours

One of the most satisfying and humbling projects I've worked on to date was Schweppes…

Selling Spice Girls lollipops from my locker

I began my first business venture during the summer of 1998. The Spice Girls had…

The Veronicas: Talent Management

Following a successful partnership throughout 2014-15, The Veronicas invited me to take on a full…

The Veronicas: Brand, Touring & Digital Strategist

I was engaged in a freelance capacity by The Veronicas to work with their management,…

Jillian Michaels: Social Media, Content & Digital Marketing Strategy

I was engaged by Live Nation Australia & New Zealand to create and execute strategic…

Nazeem Hussain: I’m A Celebrity Campaign Strategist

I was the campaign strategist for Nazeem Hussain during his time on Channel Ten's I'm…

Y&R ANZ: Social Media Strategist

Throughout this 12 month contract, I worked across a number of clients including Australia Post,…

The Mushroom Group & Frontier Touring: National Online Coordinator

At the Mushroom Group, I was responsible for developing and guiding The Frontier Touring Company’s…

Live Nation: Digital & Social Media Manager

My role at Live Nation Australasia (LNA) was to develop and implement LNA’s social media…

Nova Entertainment: Head of Digital Content

After working with Nova previously (as a Digital Content Administrator and the Digital Content Editor…

KIIS Network: Head of Digital Content

I was engaged by the Australian Radio Network (ARN) to lead their national digital content…

The Veronicas Still Exist? merchandise

After receiving market research suggesting The Veronicas were suffering an 'out of sight, out of…

Valentine’s Day Dedications with The Veronicas

Tasked with the challenge of creating a Valentine’s Day execution for The Veronicas to promote…
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